Finally Get the ROI Your LinkedIn Ads Could Be Delivering
Generic or B2B LinkedIn ads strategies don’t work to fill high-fee education programs.
Work with a LinkedIn ads partner who specializes in online education and knows exactly how to move prospects from “never heard of you” to “ready to enroll.”
LinkedIn Ads Specialization
Certified LinkedIn Insider leading a boutique specialized team focused exclusively on LinkedIn advertising (not generalists doing LinkedIn “on the side”).
Online Education Industry Expertise
Thousands of leads generated specifically for high-fee online education (coaching, training, and leadership and business development programs).
Full Customer Journey Understanding
Beyond ad optimization we spot and advise on funnel improvements that impact your LinkedIn advertising ROI.
It’s now become a consistent marketing channel for us
“Working with Cristina has been fantastic. Prior to working with her, we had barely scratched the surface of LinkedIn Ads and deemed it wasn’t a channel for us. We had barely any conversions and CPAs were astronomically high. However, after just 1 month with her, she showed us there can be results in LinkedIn…with volume and CPAs almost halved. It’s now become a consistent marketing channel for us.
What made me work with her was the fact that she had experience in our niche helping coaches specifically, was accommodating and as a bonus, has a gentle-natured personality.
I highly recommend Cristina to anyone in the coaching niche looking to attract clients with LinkedIn Ads who understands it well.”
— Quynh Vu, Marketing Manager at Authentic Education=
The R.O.I. Scaling Method
Since 2019, I’ve developed a systematic approach that turns LinkedIn into a predictable acquisition channel for high-fee online education programs.
Using my R.O.I. Scaling Method, online education organisations have been able to confidently scale their enrollment systems using predictable, reliable and profitable LinkedIn ad methodologies. I combine both Art and Science to create LinkedIn campaigns that are data-driven and education-specific.
No generic B2B fluff—just proven methodologies that understand how adults make learning investment decisions.
The 3 Pillars of The R.O.I Scaling Method:
1. Precision Targeting + Messaging + Ad Creative
The RIGHT MESSAGE + the RIGHT AUDIENCE + the RIGHT TIME is everything for online education campaigns. My targeting methodology extends beyond job titles—I identify professionals at career inflexion points, skill gap moments, and growth transition phases.
However, timing matters as much: most people on LinkedIn aren’t there to make a purchase. My strategic approach nurtures prospects through a carefully crafted journey, ensuring only those genuinely ready to invest in their development reach your enrollment team.
The messaging that works in online education is the opposite of what works in B2B marketing; it’s about transformation, not features. Combined with my aesthetic edge for design, I create ads that resonate with your audience and stand out from the sea of generic business content cluttering their feeds.
2. Data Intelligence
We don’t just analyze LinkedIn data; we translate it into actionable stories that make sense for your team. This approach doesn’t stop at the ad level.
We look at data holistically, analyzing what happens once prospects reach your website to understand where they are in the buyer’s journey.
Together with our clients, we track metrics across the entire student acquisition process: cost-per-qualified-lead, cost per webinar attendance, cost per enrollment call, lead-to-enrollment ratios, and lifetime student value.
This complete picture allows me to optimize not just the ads, but helps you improve the entire student journey from first click to program completion.
3. Data Intelligence
We don’t just analyze LinkedIn data; we translate it into actionable stories that make sense for your team. This approach doesn’t stop at the ad level.
We look at data holistically, analyzing what happens once prospects reach your website to understand where they are in the buyer’s journey.
Together with our clients, we track metrics across the entire student acquisition process: cost-per-qualified-lead, cost per webinar attendance, cost per enrollment call, lead-to-enrollment ratios, and lifetime student value.
This complete picture allows me to optimize not just the ads, but helps you improve the entire student journey from first click to program completion.
Success Stories
Revolutionizing Lead Generation: Coaching Company Goes from Facebook to LinkedIn Ads and Reduces Cost by 30%
This is a case study about a world-renowned coaching and training business that was facing a challenge with their Facebook & Instagram ads producing poor leads.
To overcome this, Cristina Malita was assigned the task of scaling their LinkedIn ads.
She consistently delivered marketing-qualified leads at 30-50% lower cost than other social media platforms, resulting in the client’s ad budget growing from $5,000/month to $30,000/month across multiple regions in just three months.
Read more
Australia’s Leading Online Education Org Goes from High-Sky Costs to 308% ROI on Their LinkedIn Ads in Less Than 3 Months
This is a case study about a world-renowned coaching and training business that was facing a challenge with their Facebook & Instagram ads producing poor leads.
To overcome this, Cristina Malita was assigned the task of scaling their LinkedIn ads.
She consistently delivered marketing-qualified leads at 30-50% lower cost than other social media platforms, resulting in the client’s ad budget growing from $5,000/month to $30,000/month across multiple regions in just three months.
Read more
In-Studio Sessions
Wednesday, August 5
10:30 AM – 12:00 PM Mandala Vinyasa – Open Level
Pamela Jahn (substitute)
12:30 PM – 01:30 PM Power Hour – Open Level
Hortense Suleyman
06:30 PM – 08:00 PM Rocket Yoga – Open Level
Leon London
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